I order a lot online and I always take note of the packaging and presentation of the items, it really speaks to the character of the seller. Most shipping and packaging materials are in now way pretty or fun, just functional. I try my best to find good quality in my materials for my jewelry and in my packaging, make it stand out. It is a bit of branding on my part, just another detail that most of the time will probably be over looked but why not package your beautiful items, beautifully!
Most of the packages I get are in small boxes but most are the yellow, manila padded envelopes that the majority of people use. I don't like them but I must say there is more than one use in most of those and in a small attempt to make less waste and save a bit of money, I will package my items in a previously shipped padded envelope. Next time you get a package, take note and look at the materials, can you use them again? in the same way or for another use?
I don't have the money to spend on special packaging for my items but I do like them packaged safely and in a nice looking manner. I buy in bulk the small (4x8) padded poly bubble mailers but I get mine in white. It is just a cleaner look and the plastic is durable and doesn't pick up dirt as much as the manila ones that are paper. My shipping label is centered on the front and the back has a nice return address label with my name, Desert Star Creations and my logo all in my colors. I also include a card taped under the return address label with 3 Qr codes on them, one for the Facebook page, one for the ArtFire shop and the third for this site. It fits on there nicely and it can be a free bit of advertising.
Now, for the goodies inside the package! My items are first placed in a small zip bag for the best possible protection and it can be used to keep it that way in a jewelry box or other storage. Then I place it in a sheer organza gift bag and placed with a jewelry care instruction card and a couple business cards that I am hoping get handed to friends when they ask "Where did you get the great bracelet?" Then all those items are placed in another thin plastic bag, folded and a sticker with my logo holds it all together. I also make it a point to hand write "Thank you!" to the purchaser. A little extra personal touch goes a long way.
When it comes to my gift boxes, available for only $1.49 each with purchase of any item in my shops, I go even further. With some instruction from the buyer, I make a handmade paper gift box and matching gift tag. I try and create the box with matching (to the item) colored card stock and add even more special details to the gift. If it is a birthday gift and it is being sent directly to the recipient, I make the box in matching colors and will add small details like a butterfly punch to make a peep-a-boo window in the box and the card out of the same card stock as the box. If it is a Valentines day gift then the box would be red or pink with a heart punch and matching tissue paper and ect. Just small details that make the item and the gift more memorable.
Not only is this going to help them remember the packaging but the great customer service so that the next time they order and they get that white envelope in the mail, they know exactly what that is and that it has been made with great care and detail and of course with them in mind. Everyone will see that even the simple things like packaging is special and that the crafter (me) has gone the extra mile to create a shopping experience and that every part of the sale and every customer is special and means something to them.
I hope some day soon, when I am making a good income from my crafts I can make an even better effort to package my items even nicer. Just a little extra touch to an already special item to help keep you in their mind next time they go on-ling to make a jewelry purchase or gift and making your packaging even recognizable.
Most of the packages I get are in small boxes but most are the yellow, manila padded envelopes that the majority of people use. I don't like them but I must say there is more than one use in most of those and in a small attempt to make less waste and save a bit of money, I will package my items in a previously shipped padded envelope. Next time you get a package, take note and look at the materials, can you use them again? in the same way or for another use?
I don't have the money to spend on special packaging for my items but I do like them packaged safely and in a nice looking manner. I buy in bulk the small (4x8) padded poly bubble mailers but I get mine in white. It is just a cleaner look and the plastic is durable and doesn't pick up dirt as much as the manila ones that are paper. My shipping label is centered on the front and the back has a nice return address label with my name, Desert Star Creations and my logo all in my colors. I also include a card taped under the return address label with 3 Qr codes on them, one for the Facebook page, one for the ArtFire shop and the third for this site. It fits on there nicely and it can be a free bit of advertising.
Now, for the goodies inside the package! My items are first placed in a small zip bag for the best possible protection and it can be used to keep it that way in a jewelry box or other storage. Then I place it in a sheer organza gift bag and placed with a jewelry care instruction card and a couple business cards that I am hoping get handed to friends when they ask "Where did you get the great bracelet?" Then all those items are placed in another thin plastic bag, folded and a sticker with my logo holds it all together. I also make it a point to hand write "Thank you!" to the purchaser. A little extra personal touch goes a long way.
When it comes to my gift boxes, available for only $1.49 each with purchase of any item in my shops, I go even further. With some instruction from the buyer, I make a handmade paper gift box and matching gift tag. I try and create the box with matching (to the item) colored card stock and add even more special details to the gift. If it is a birthday gift and it is being sent directly to the recipient, I make the box in matching colors and will add small details like a butterfly punch to make a peep-a-boo window in the box and the card out of the same card stock as the box. If it is a Valentines day gift then the box would be red or pink with a heart punch and matching tissue paper and ect. Just small details that make the item and the gift more memorable.
Not only is this going to help them remember the packaging but the great customer service so that the next time they order and they get that white envelope in the mail, they know exactly what that is and that it has been made with great care and detail and of course with them in mind. Everyone will see that even the simple things like packaging is special and that the crafter (me) has gone the extra mile to create a shopping experience and that every part of the sale and every customer is special and means something to them.
I hope some day soon, when I am making a good income from my crafts I can make an even better effort to package my items even nicer. Just a little extra touch to an already special item to help keep you in their mind next time they go on-ling to make a jewelry purchase or gift and making your packaging even recognizable.
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